• Getting Your House Ready to Sell
  • Introduction: Emotion vs. Reason
  • De-Personalizing the House
  • Removing Clutter, Though You May Not Think of it as Clutter
  • Fixing Up the House Interior
  • Fixing up Outside the House
• Want to Start Off With a High Sales Price? Beware!
  • Meeting with Realtors
  • Which Realtor Do You Choose?
  • What Happens Behind the Scenes
  • Dropping Your Price...Too Late?
• Types of Listing Contracts
  • Open Listings
  • One-Time Show
  • Exclusive Agency Listings
  • Exclusive Right to Sell
• Details of a Listing Contract
  • Price and Terms of Sale
  • Lockbox - Yes or No?
  • Real Estate Commission
  • Multiple Listing Service
  • Agency Duties of a Listing Agent
  • Resolution of Disputes
• Listing Commissions and Related Issues
  • Is the Commission Negotiable?
  • How and When the Commission is Earned
  • "Hot" Market Under-Pricing Strategy - Commission Issues
• The Listing Agent & Marketing Your Home
  • The "Real" Role of a Listing Agent
  • Preliminary Marketing - the "For Sale" Sign
  • Preliminary Marketing - Flyers and the Brochure Box
• The Listing Agent - Marketing Your House to Other Agents
  • The Multiple Listing Service
  • Office Preview
  • Broker Previews and Culinary Delights
  • Office Flyers
  • Marketing Sessions
• The Listing Agent - Marketing Your House to Home buyers
  • The Purpose of Advertising in General
  • Real Estate Company Advertising
  • Individual Agent Advertising
  • Neighborhood Announcements
  • Open Houses
• Showing Your House to Home Buyers
  • Convenience and Availability
  • Why You Should Not Be Home
  • Lighting, Fragrances, Pet Control and More
  • Keeping the House Tidy and Neat
    

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